Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Living hard means saying when you are on the right track. Getting out of the way is the right answer if you've taken the wrong way. And you will live harder in the right way you choose again. Life is a choice before hard work. But most people try to win the choice with effort. In other words, this is called “hardship”. - Joseph’s “just my thoughts”