The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
In the 18th century, when the sun went down, people slept except for the rich man who could afford a candle. Humans lived in harmony with the natural rhythm. When machines created an industrial society and replaced human labor, people did not reduce their work but instead operated according to the machine’s working cycle. Charlie Chaplin criticized this phenomenon in his movie “Modern Times,” highlighting how mechanization forces humans to work with unprecedented intensity. Now, humans are concerned that artificial intelligence and robotic automation will diminish labor and lead to unemployment. What a contradiction! Rest is not an automatic benefit; it is a holy declaration of war that I must strive to achieve, not to disturb my rest on purpose. - Joseph’s “just my thoughts”