“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
In the 18th century, when the sun went down, people slept except for the rich man who could afford a candle. Humans lived in harmony with the natural rhythm. When machines created an industrial society and replaced human labor, people did not reduce their work but instead operated according to the machine’s working cycle. Charlie Chaplin criticized this phenomenon in his movie “Modern Times,” highlighting how mechanization forces humans to work with unprecedented intensity. Now, humans are concerned that artificial intelligence and robotic automation will diminish labor and lead to unemployment. What a contradiction! Rest is not an automatic benefit; it is a holy declaration of war that I must strive to achieve, not to disturb my rest on purpose. - Joseph’s “just my thoughts”