Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Wagons are believed to have been first created in western Asia around 3500 BC. Initially, because the wheels were disc-shaped, they were pulled by cattle due to their heaviness. However, after the invention of spoke wheels , horses could pull the wagons because they were lighter. Naturally, there was a big difference between the speed of a wagon pulled by cattle and one pulled by a horse. This led to a decrease in travel time. A minor adjustment to the spoke design sparked a significant change in human civilization . Nearly all innovations start small, but even the tiniest change can have enormous consequences. Many unseen factors contribute to this innovation in our lives. - Joseph’s “just my thoughts”