Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Value of Quantity : A phenomenon where the quality of a system changes once the amount of a single element surpasses a certain threshold. For example, if a restaurant that can normally serve up to 50 guests per day consistently has 100 customers daily, the capacity limit expands, and the quality of service improves. Of course, if they respond poorly, the service quality can decrease, but the outcome depends on the restaurant’s internal capabilities. Success or failure hinges on how we manage the excess amount beyond our capacity. Stock prices also depend on trading volume . Stocks tend to change their behavior only when a specific trading volume is reached. The good news is that stock prices can spike abruptly, but if the volume isn’t high enough, they can quickly fall. A person who reads 100 books has a different literacy level than someone who has read 10,000. - Joseph’s “just my thoughts”