Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
In mathematics, a "recursive proposition" is a proposition whose true or false value is fed back into the proposition itself. For example, "I can never allow this to happen before I die!" is a recursive proposition. Unfortunately, the condition for proving that this is possible is that I die. The problem is that you are dead once, you can not be longer the person who gives permission. This phenomenon also occurs in the investment business. The most common example of this is an investment in stocks. This is a recursive proposition because if the price of a stock goes up and you sell it, the sales volume directly affects the price. Therefore, the number of shares (trading volume) is one of the most important factors to be considerable when investing in stocks. This property of recursive propositions is a good explanation for why the large trading of stock volumes is difficult to work. - Joseph’s “just my thoughts”