Money and attention affect how we experience pain and joy. People tend to feel worse when paying with cash compared to using a card. If a restaurant charges you $1 for a spoonful of food, your enjoyment diminishes because you focus more on the cost than the food itself. To reduce spending, you should make spending feel painful. For example, paying with cash rather than a credit card usually leads to less spending. Automatic debit can become a trap. A study shows electricity use increases by 4% when bills are paid via direct debit. Managing spending involves controlling how much importance you give to it. Ultimately, to reduce expenses, we need to change the system and how it’s structured. - Joseph’s “just my thoughts”
It's dirty, but viscosity is the difference between tears and a runny nose. Viscosity is also the difference between saliva and sputum. Even for the same fluid, viscosity alone can make a difference in how people perceive hygiene. Viscosity is one of the few properties that can affect human emotions. It can revolutionize how we do business by changing how we look at it. - Joseph’s “just my thoughts”