An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
It's dirty, but viscosity is the difference between tears and a runny nose. Viscosity is also the difference between saliva and sputum. Even for the same fluid, viscosity alone can make a difference in how people perceive hygiene. Viscosity is one of the few properties that can affect human emotions. It can revolutionize how we do business by changing how we look at it. - Joseph’s “just my thoughts”