Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
In the USA, even in one country, the time difference between the west and the east is 3 hours. People thought that time was a natural thing. But it is not. It's very political. The time that man lives in a unit of minutes is too short. However, since the invention of the steam locomotive, the appearance of faster vehicles made crazy changes to the concept of time. The shift in distance made people realize what time was. Sandford Fleming, an engineer and inventor, asked to unify the time difference caused by long-distance transportation, but people rejected his request. If the boarding time were not fixed, the railroad would be useless. The history of the 24-hour clock was made only about 140 years ago. Even with the invention of high technology, if nothing is consensus, nothing benefits. - Joseph's "just my thoughts"