Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
The number of gas stations along the road decreases as vehicle mileage increases. If you do not understand your business ecosystem and only manage it diligently, the consequences will stay with you. A gas station is a subordinate part of a car. Therefore, changes in car performance have a ripple effect on many related industries. I must constantly monitor and study the ecosystem in which I operate my business and decide how to respond when changes happen. The shift from internal combustion engines to electric vehicles also impacts gas stations. The world is changing rapidly right now. - Joseph’s “just my thoughts”