“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
The conversation itself is value-neutral. Good and bad conversations are determined by circumstances and methods. Claiming that having many conversations is inherently good is misleading, as not all conversations are beneficial. Sometimes, silence can convey more than words. Dialogue exchanges information, communicates emotions, and conveys intentions and stances. However, a fruitful conversation can occur only when there is an implicitly respected distance between conversation partners, allowing both to express their intentions and thoughts appropriately within that distance. The reaction to these revealed intentions and thoughts ultimately decides whether to continue the conversation, shift to another topic, or maintain a stagnant relationship. - Joseph’s “just my thoughts”