Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
After the Human Genome Project mapped our DNA, we discovered that gene expression and activation patterns can be altered and passed on to future generations without changes in sequence, a phenomenon known as epigenetics. This means that even identical twins, whose genetic information is almost 100% exact, will have different gene activation patterns based on their environment and experiences and pass on their traits to the next generation. A typical phenomenon is methylation (CH3), which is the addition of one carbon and three hydrogens to CpGs in mammalian sequences. Depending on this methylation, although someone inherits the same gene sequence, certain genetic traits can be activated or deactivated. It is also believed that a unique upbringing or education in life influences this phenomenon. Of course, as with any scientific phenomenon or technology, the cause or effect may change over time, but if there's a lesson to be learned, this is one of the most important reasons not to ...