Victoria’s Secret once created underwear worth 1.9 million USD, adorned with diamonds and jewels. Of course, wearing such underwear in real life is impractical and may not sell, but once Victoria’s Secret produces it, media outlets worldwide will promote this underwear. When considering the promotional impact, 1.9 million USD is not wasted as a publicity expense; the cash may be gone, but the jewelry-adorned underwear remains an asset, and brand promotion occurs globally, making it a genuinely profitable venture. Moreover, the existence of 1.9 million USD in underwear means that even if Victoria’s Secret products carry a higher price than competing brands, consumers may feel less price resistance. Spending money wisely is just as crucial as earning money. To understand the relationship between costs and assets, one must learn accounting. - Joseph’s “just my thoughts”
After the Human Genome Project mapped our DNA, we discovered that gene expression and activation patterns can be altered and passed on to future generations without changes in sequence, a phenomenon known as epigenetics. This means that even identical twins, whose genetic information is almost 100% exact, will have different gene activation patterns based on their environment and experiences and pass on their traits to the next generation. A typical phenomenon is methylation (CH3), which is the addition of one carbon and three hydrogens to CpGs in mammalian sequences. Depending on this methylation, although someone inherits the same gene sequence, certain genetic traits can be activated or deactivated. It is also believed that a unique upbringing or education in life influences this phenomenon. Of course, as with any scientific phenomenon or technology, the cause or effect may change over time, but if there's a lesson to be learned, this is one of the most important reasons not to ...