Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
When it comes to people, what is more frightening, guns or bullets? Of course, it is a gun. People are more sensitive to direct threats than indirect threats. The invisible is not afraid. The essence of fear comes from the “unknown,” but it also comes into contact with calculations that seem more likely to be a threat. The free time that threats have not yet been implemented plays a rich soil in corruption and crime. However, the guns and bullets are all scary. - Joseph’s “just my thoughts”