Management is the activity of transforming uncertainty into certainty to create predictability. For example, investing in stocks when you don’t know when or how much you’ll make is a gamble, but finding a way to achieve an average return of 15% per month is management. Bank loans have a fixed schedule for when and how much principal and interest must be repaid. It is not the banking business where you can repay or request repayment at any time when you have funds. Nevertheless, we gamble or engage in a ritual for rain, mistakenly believing that it is management. - Joseph’s “just my thoughts”
The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”