Storytelling: When the future is uncertain and making decisions becomes difficult, we should calmly gather our thoughts and craft our own story. Stories hold power—the power to neatly organize complex situations. We accept and understand even absurd stories with interest if they fit the art of storytelling. Storytelling reconstructs the situation and finds and fills in the missing meaning between events based on facts. As a result, we complete and accept a coherent narrative. We experience cognitive dissonance when a narrative isn’t interpreted due to an incomprehensible situation, meaning the gap between events isn’t understood. This cognitive dissonance causes instability, which further complicates the situation. Addressing twists, turns, and future uncertainties requires a focus on storytelling. In this process, I need to identify the parts I missed and complete the meaning. - Joseph’s “just my thoughts”
The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”