Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
Umbilicaria esculenta is a kind of mushroom. To pick this mushroom up, a picker must climb a high mountain and approach a dangerous cliff because this mushroom is growing up between rocks. Therefore, umbilicaria esculenta is more expensive than other kinds. One day, the TV show "Korean's Dinner Table" on KBS 1TV showed an episode about the mushroom picker and his old mother. "Don't sell this mushroom at a high price." said the mother, because this would be sold at a higher price, many pickers would die from over-picking even dangerous situations. We should deeply consider what is the mission of our businesses. - Joseph’s “just my thoughts”