If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”
We often find that the more intelligent people are critical of the world. However, a wise person does not use their superior abilities to blame others but to help others. When used foolishly, superior abilities can harm the world; when used wisely, they can help the world. Superior intelligence should not be judged by the extent or depth of its knowledge, but by the fruit it produces. Most of the world's abilities are judged by the value of their use rather than their effectiveness of utilization. A tree should be evaluated by its fruit, not its roots or trunk. - Joseph’s “just my thoughts”