In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
We often find that the more intelligent people are critical of the world. However, a wise person does not use their superior abilities to blame others but to help others. When used foolishly, superior abilities can harm the world; when used wisely, they can help the world. Superior intelligence should not be judged by the extent or depth of its knowledge, but by the fruit it produces. Most of the world's abilities are judged by the value of their use rather than their effectiveness of utilization. A tree should be evaluated by its fruit, not its roots or trunk. - Joseph’s “just my thoughts”