If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”
Value and price are different. Value results from relative comparison, and the numerical expression of this result is price; however, value and price do not always align . If the price-to-value ratio is positive, the seller makes a profit while the buyer incurs a loss. Conversely, if it is negative, the seller faces a loss, and the buyer gains a profit. Transactions occur at price, not at value . Handling the ground differs from selling without knowing that gold is buried and purchasing with that knowledge while keeping it hidden. The disparity between value and price creates a divide between wealth and poverty . - Joseph’s “just my thoughts”