According to author and leadership consultant Simon Sinek, our brains don’t understand the concept of negativity. For example, giving a negative command to yourself, “Don’t think of elephants!” doesn’t mean you don’t think about elephants; instead, it emphasizes thinking about elephants. It means that “do this!” rather than a negative command of “don’t do it!” leads to a behavior-oriented change in humans. If you use negative expressions when asking or begging someone, you are likely to be rejected or fail. “Eat at the table!” is more likely to result in cleaning the house than “Don’t eat on the sofa!” - Joseph’s “just my thoughts”
If a New Zealand fisherman catches a seabream in New Zealand, he makes a profit of $9 per kilogram, but if a tourist catches it, $88 goes back to New Zealand. This is because to fish a seabream, the tourist has to spend money on flights, hotels, and all sorts of rentals. The opportunity cost and value-added will change as B2B becomes B2C. - Joseph's "just my thoughts"