The human brain is controlled by the unconscious mind. Voting to increase US school funding usually gains more support in schools than in churches. Conversely, votes on abortion in churches are often more opposed than in schools. When asked if the location affected their decision, voters often dismiss it as nonsense. Humans don’t realize that their behavior is driven by the unconscious. For example, if someone is holding hot coffee during a meeting, they are more likely to see me as warm. If they have iced coffee, they might see me as cold. This is based on studies in cognitive psychology. We are motivated by the unconscious, even if we don’t admit it. - Joseph’s “just my thoughts”
If a New Zealand fisherman catches a seabream in New Zealand, he makes a profit of $9 per kilogram, but if a tourist catches it, $88 goes back to New Zealand. This is because to fish a seabream, the tourist has to spend money on flights, hotels, and all sorts of rentals. The opportunity cost and value-added will change as B2B becomes B2C. - Joseph's "just my thoughts"