Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Feeling fear often can lead someone with a strong will to try to compensate for their weaknesses or prevent dangers. However, if that person is also smart, they may easily overcompensate. In worldly affairs, change and wealth arise from taking action, not merely from thought. If people experience a lot of fear and are both strong-willed and intelligent, they are more likely to become poor. This happens because they might believe they can achieve their goals through only thinking instead of taking further action. What these individuals often overlook is the value of time, which money cannot buy. - Joseph’s “just my thoughts”