Since air is an essential element for survival, its value is infinitely high; however, because it can be obtained anywhere, its price is effectively zero. Nevertheless, pure 100% oxygen is rare and can have a price. The distinction between value and price is important, but many people don’t understand how they differ. Exclusivity of supply is necessary to assign a price to something’s value. Exclusivity means only you can supply it, and people can only buy from you. Time also makes exclusivity. That is the message that you cannot buy it without now. Universality creates value, and scarcity creates price, thereby placing a value on that value. But these two contradict each other. Wealth is always built on contradictions. That’s why business and investment can be so challenging. - Joseph’s “just my thoughts”
When we face the most innumerable values, we do not feel to be grateful. The most valuable things in the world are almost things we do not thank or easily ignore, like the air, light, etc. When the gratitude is routinized, the lack occurs instead. When the recent gratitude is forgotten, we blame and curse dissatisfaction. So if you want to protect the breaking relationship with someone, while you try your best but don't cause the gratitude of someone for you never become routine. If appreciation for you is routinized, the relationship you want to protect will be destroyed. Unconditionally good relationships can end for this reason. - Joseph’s “just my thoughts”