Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
When we face the most innumerable values, we do not feel to be grateful. The most valuable things in the world are almost things we do not thank or easily ignore, like the air, light, etc. When the gratitude is routinized, the lack occurs instead. When the recent gratitude is forgotten, we blame and curse dissatisfaction. So if you want to protect the breaking relationship with someone, while you try your best but don't cause the gratitude of someone for you never become routine. If appreciation for you is routinized, the relationship you want to protect will be destroyed. Unconditionally good relationships can end for this reason. - Joseph’s “just my thoughts”