“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
When we face the most innumerable values, we do not feel to be grateful. The most valuable things in the world are almost things we do not thank or easily ignore, like the air, light, etc. When the gratitude is routinized, the lack occurs instead. When the recent gratitude is forgotten, we blame and curse dissatisfaction. So if you want to protect the breaking relationship with someone, while you try your best but don't cause the gratitude of someone for you never become routine. If appreciation for you is routinized, the relationship you want to protect will be destroyed. Unconditionally good relationships can end for this reason. - Joseph’s “just my thoughts”