“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Texting is locking time in space. Words are a temporal language, and letters are spatial language. Words die out over time, but letters form a “logic” with sentence and word rearrangement. The nobility monopolized this letter. Texting was power. The advent of social media proves that writing is still power. Writing skills, beauty, fun, and benefits are advantageous in this power game. It is the birth of a new aristocrat. - Joseph’s “just my thoughts”