Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Texting is locking time in space. Words are a temporal language, and letters are spatial language. Words die out over time, but letters form a “logic” with sentence and word rearrangement. The nobility monopolized this letter. Texting was power. The advent of social media proves that writing is still power. Writing skills, beauty, fun, and benefits are advantageous in this power game. It is the birth of a new aristocrat. - Joseph’s “just my thoughts”