In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
Texting is locking time in space. Words are a temporal language, and letters are spatial language. Words die out over time, but letters form a “logic” with sentence and word rearrangement. The nobility monopolized this letter. Texting was power. The advent of social media proves that writing is still power. Writing skills, beauty, fun, and benefits are advantageous in this power game. It is the birth of a new aristocrat. - Joseph’s “just my thoughts”