The market exists in our minds. Spatial and physical markets are exactly aligned with our brain’s perceptions. If you think small, the market remains small, and if you think big, the market expands. To broaden people’s perceptions, my thoughts must first be large and powerful. When my thoughts collide with those of others, perceptions shift, and markets fluctuate in sync with these new perceptions. That’s why we want to use media to send our messages to the public. It’s also why I need to examine my thoughts carefully before developing markets and understanding them. If I think small, the market also shrinks. Think big and powerful. - Joseph’s “just my thoughts”
It's dirty, but viscosity is the difference between tears and a runny nose. Viscosity is also the difference between saliva and sputum. Even for the same fluid, viscosity alone can make a difference in how people perceive hygiene. Viscosity is one of the few properties that can affect human emotions. It can revolutionize how we do business by changing how we look at it. - Joseph’s “just my thoughts”