Pantone: Color cannot be monopolized. However, Pantone earns money with this color. How could Pantone monopolize the color industry? The answer lies in a subtle difference: Pantone does not monopolize the color itself; it monopolizes its description. To reproduce a specific color, there must be criteria (classification and combination data) and a description. This is where Pantone’s unique approach comes in. Pantone developed the “Pantone Matching System (PMS, criteria)” and monopolized the description of how printing inks should be formulated to reproduce that color. The resolution was so systematic that it eventually became a global standard. As a result, if you cannot monopolize the essence, it is better to monopolize the additive factor. In this way, business, legally, is the act of strengthening monopoly power. - Joseph’s “just my thoughts”
It's dirty, but viscosity is the difference between tears and a runny nose. Viscosity is also the difference between saliva and sputum. Even for the same fluid, viscosity alone can make a difference in how people perceive hygiene. Viscosity is one of the few properties that can affect human emotions. It can revolutionize how we do business by changing how we look at it. - Joseph’s “just my thoughts”