An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Humans establish a tacit relationship distance with others without even knowing it. Each person’s relationship distance is different, and it is not permitted to change the distance unless there is a specific reason or motive. Relationship distance is fateful. Sometimes, an event creates an opportunity for others to confirm the unilateral setting of the relationship distance. If the other person agrees to a one-sided distance setting, the relationship continues. All of this is often more informal and tacit. It is nearly impossible for others to change this distance. Therefore, we create a new relationship. - Joseph’s “just my thoughts”