The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
Humans establish a tacit relationship distance with others without even knowing it. Each person’s relationship distance is different, and it is not permitted to change the distance unless there is a specific reason or motive. Relationship distance is fateful. Sometimes, an event creates an opportunity for others to confirm the unilateral setting of the relationship distance. If the other person agrees to a one-sided distance setting, the relationship continues. All of this is often more informal and tacit. It is nearly impossible for others to change this distance. Therefore, we create a new relationship. - Joseph’s “just my thoughts”