People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”
Humans establish a tacit relationship distance with others without even knowing it. Each person’s relationship distance is different, and it is not permitted to change the distance unless there is a specific reason or motive. Relationship distance is fateful. Sometimes, an event creates an opportunity for others to confirm the unilateral setting of the relationship distance. If the other person agrees to a one-sided distance setting, the relationship continues. All of this is often more informal and tacit. It is nearly impossible for others to change this distance. Therefore, we create a new relationship. - Joseph’s “just my thoughts”