One of the purposes of commerce is to build strength. Gaining wealth gives us power, which is the ability to influence others. There are three main types of power: first, power gained through coercion or threats; second, power obtained through payment or inducement; and third, power gained through attraction. The power obtained through coercion, threats, payment, or inducement—that is, force or tactics—is called ‘hard power,’ while the power gained through ‘attraction’ without using force is called ‘soft power.’ Additionally, the ability to effectively achieve your goals using coercion, payment, and attraction is known as ‘smart power.’ Depending on the situation, we may need all three types; however, soft power is something that everyone admires. - Joseph’s “just my thoughts”
Facts and fake news coexist on social media. So do claims and counterclaims. In theory, the new communication tools of social media give them equal opportunities to express themselves. It's a communication environment, unlike anything humanity has ever known. A great way to make your voice heard in this environment is to state your beliefs and connect with the people who support those beliefs through social media. Social media will connect you with sympathetic people, no matter how illogical or unpersuasive your beliefs. Traditional media can't structurally accommodate this mechanism, but it's a reality. - Joseph's "just my thoughts"