“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Facts and fake news coexist on social media. So do claims and counterclaims. In theory, the new communication tools of social media give them equal opportunities to express themselves. It's a communication environment, unlike anything humanity has ever known. A great way to make your voice heard in this environment is to state your beliefs and connect with the people who support those beliefs through social media. Social media will connect you with sympathetic people, no matter how illogical or unpersuasive your beliefs. Traditional media can't structurally accommodate this mechanism, but it's a reality. - Joseph's "just my thoughts"