Joseph's "Just My Thoughts"

One instance where results justify motivation and process is branding. People observe successful, well-known brands and assume that they were established through elaborate planning by marketing experts from the outset. However, most thriving brands remain in existence not because of strategic planning but because they have “survived.” If your business endures, the result justifies the brand and imbues it with meaning. A brand serves as a reward for survival. It makes sense only when it survives. - Joseph’s “just my thoughts”

Salt is a crucial ingredient we consume daily, neither from animal products nor from vegetables. The salty taste plays a major role in determining what we find delicious. When restaurant food is overly salty, customers often complain, but if it’s not salty enough, they typically remain silent and don’t revisit after their meal. Salty taste serves as a standard of flavor and is essential for life. Salt must maintain a specific concentration in our blood, known as osmolality, to support our existence. This necessity also explains why we may dislike or spit out food that is excessively salty. Essentially, our reaction to saltiness stems from an instinct for survival. Thus, it goes beyond mere pleasure; it is a critical aspect of our survival. - Joseph’s “just my thoughts”

Geography always outmatches technology. While technology propels human civilization, it is still influenced by geopolitical conditions, climate, and the natural environment that geography shapes. For instance, a typhoon brewing far away might not immediately affect my location, but when it strikes, my home is endangered; likewise, my survival hinges on recognizing significant societal changes and technological innovations. Therefore, the purpose of exploring and learning geography through travel extends beyond mere enjoyment; it is essential for survival. - Joseph’s “just my thoughts”

The human tongue identifies five distinct tastes. With the exception of sourness, the other tastes alert us to vital nutrients necessary for human survival. So, what is the importance of acidity? The sensation of sourness arises from the concentration of hydrogen ions (H+) present in water. As the concentration of hydrogen ions rises, the pH level lowers, leading to increased acidity and a stronger sour flavor. Sourness is both the most appreciated and least favored taste among humans. We utilize the scent of decay along with the sour flavor to differentiate between edible and inedible food. When ripening occurs appropriately, it is termed “fermentation,” while excessive ripening is referred to as “rotting.” Fermentation indicates that food is safe to eat, whereas rotting signifies that it should be discarded. In essence, acidity is fundamentally tied to human survival. - Joseph’s “just my thoughts”

A newborn baby instinctively sucks its mother’s milk for survival, regardless of whether it learns this behavior. Chewing is also instinctual. The product that aligns with this chewing instinct is “gum.” While it involves chewing, it doesn’t equate to eating. Producing gum is a simple way to generate profit, given its common and low-cost nature. Therefore, the price of gum reflects the cost of chewing, differing from the prices of drinks and food. Since these items are consumed together, they exist in separate markets. The defining factor that separates these markets is “price.” Even if the products are similar, they operate within entirely different markets. - Joseph’s “just my thoughts”

Virus intelligence has a level of intelligence that cannot be considered life but poses a threat to humans. Only one factor accounts for this: the “self-replication ability.” Creating a company entails a self-replicating mechanism to replace the founder or president. Even individuals with exceptional skills can amass moderate wealth, but they cannot achieve great wealth without recognizing the importance of self-replicating ability. Self-replicating ability is not merely a matter of intelligence and skill; it is about replication—specifically, the survival instinct. - Joseph’s “just my thoughts”