Luxury goods are valuable not only because they are well-made but also because they are scarce. The proof lies in the abundance of counterfeit luxury goods. Controlling production and supply is one of the things luxury goods brands excel at. Initially, quality and reputation create luxury goods; however, the fact that the value of these goods does not diminish but continues to rise is due to the maintenance of scarcity. While customers determine the fate of the product, producers and suppliers also influence the fate of the customer. They achieve this through their offerings. - Joseph’s “just my thoughts”
Unless you are self-sufficient, you must trade your products for those of others to survive. An exchange economy was established for the efficient survival of humanity. Economic activity leads to wealth accumulation, so for wealth to exist, there must be a counterparty. This means you cannot thrive on your own. However, having many counterparties also means that some of them could compete with your business. Exchange becomes straightforward only through the establishment of a price, which acts as an indicator of competition. Trading at a high price could generate significant wealth, but competition can hinder success. In other words, I survive because of others, while my survival is also threatened by them. Business inherently involves competition. This is why any business plan must include a strategy that considers competition. - Joseph’s “just my thoughts”