“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Originally, the Louis Vuitton suitcase had no wheels. The ancient journey was the exclusive possession of the nobility and the rich. It was hard to go alone because there was a lot of luggage to travel with, so it was usually possible for people who could handle servants. Therefore, there was no need for wheels in the bag then. Popularized travel is a product of the late 20th century. When we look at the wheel of a suitcase, we have to be able to look at history and class together. And we should be able to see the essence of luxury goods. - Joseph’s “just my thoughts”