The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
The ice does not sink; it floats on the water. Water and ice, which are the same substance in different states, can be regarded as fundamentally the same material; yet, they have entirely different effects in practical applications. Many things in the world are the same yet different. Just as a cat likes mice but doesn’t love them, likes and loves are distinct concepts. We often overlook that these subtle differences can lead to significant results. - Joseph ’s “just my thoughts”