Joseph's "Just My Thoughts"

You probably suspect that your decisions are reasonably based on your judgment. However, human decisions are made according to the rules and structures at that time. By changing the decision structure and regulations, humans make different decisions under the same conditions. If you make a mistake, you don't have to regret or blame yourself for making the wrong decision. But, if you fail to judge the regulations and structure of the decision, then you must reflect on the mistake. This is to prevent repeated mistakes. - Joseph’s “just my thoughts”

Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep