Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
In mathematics , a state without contradictions is defined as ‘true,’ and in morality , it is called ‘good.’ However, in management and politics , contradiction is used by organizations and the public to control or to win or lose the hearts of people. In other words, contradiction is the criterion that defines the state in the conceptual world , but it is a tool that determines the state in the real world . Therefore, contradiction is a problem to be solved when defined as an idea, but when acted upon, it is the center of balance that sets the order between contradiction and truth and rebalances the relationship where more importance should be placed. Contradiction is a divine device that prevents human beings from being arrogant. - Joseph’s “just my thoughts”