In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”
In mathematics , a state without contradictions is defined as ‘true,’ and in morality , it is called ‘good.’ However, in management and politics , contradiction is used by organizations and the public to control or to win or lose the hearts of people. In other words, contradiction is the criterion that defines the state in the conceptual world , but it is a tool that determines the state in the real world . Therefore, contradiction is a problem to be solved when defined as an idea, but when acted upon, it is the center of balance that sets the order between contradiction and truth and rebalances the relationship where more importance should be placed. Contradiction is a divine device that prevents human beings from being arrogant. - Joseph’s “just my thoughts”