“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
In mathematics , a state without contradictions is defined as ‘true,’ and in morality , it is called ‘good.’ However, in management and politics , contradiction is used by organizations and the public to control or to win or lose the hearts of people. In other words, contradiction is the criterion that defines the state in the conceptual world , but it is a tool that determines the state in the real world . Therefore, contradiction is a problem to be solved when defined as an idea, but when acted upon, it is the center of balance that sets the order between contradiction and truth and rebalances the relationship where more importance should be placed. Contradiction is a divine device that prevents human beings from being arrogant. - Joseph’s “just my thoughts”