The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
Some question the need for ethics and a mission in business, even when the company is profitable. A transaction involves meeting needs and recognizing values, both of which connect to “morality.” Trust underpins all transactions, and morality is its foundation. While anyone can err, it is our moral obligation to make amends. Though it may be tempting to disregard that morality by persisting in trade, there are decisions that, without an ethical framework, can lead to irreversible consequences. This is not merely a mistake. - Joseph’s “just my thoughts”