The case of solving complex problems with surprising ideas and new perspectives is exemplified by Alexander the Great’s ‘Gordian Knot’ or the ‘Egg of Columbus.’ If you have tried using the same perspective and approach but have not achieved your goal, you must tackle it from a completely different perspective and method. Nevertheless, the reason we continue to cling to our previous perspective and direction is that we focus too much on the method. If you get caught up in the method, you lose sight of your purpose. If you lose your purpose, you may end up trying the same method again. If the will is strong and misguided, it is possible to repeat this. - Joseph’s “just my thoughts”
Companies that experience growth stagnation have a loss of customer-centricity. Customer-centricity doesn't mean giving in to every customer request. Still, it does mean putting the customer's perspective, rather than the company's leaders or organization, first when making important business decisions. - Joseph’s “just my thoughts”