Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
If you can’t throw away what you have, you don’t own it properly. If you cannot leave the place you are staying, you are not entirely settled. Possession and non-possession share the same root, and wandering and settlement share the same root. There is no eternal state; we only enjoy a temporary state. It is often misunderstood that a state of possession for a moment is possession, and that a momentary absence is mistaken for wandering. The world changes, and you change too. Obsession and stubbornness will only hinder your change. If you know how to give up and leave at any time, the value of what you currently have and the state you are in will change significantly. Stability comes from sharing instability. - Joseph’s “just my thoughts”