Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
If you can’t throw away what you have, you don’t own it properly. If you cannot leave the place you are staying, you are not entirely settled. Possession and non-possession share the same root, and wandering and settlement share the same root. There is no eternal state; we only enjoy a temporary state. It is often misunderstood that a state of possession for a moment is possession, and that a momentary absence is mistaken for wandering. The world changes, and you change too. Obsession and stubbornness will only hinder your change. If you know how to give up and leave at any time, the value of what you currently have and the state you are in will change significantly. Stability comes from sharing instability. - Joseph’s “just my thoughts”