“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
If you can’t throw away what you have, you don’t own it properly. If you cannot leave the place you are staying, you are not entirely settled. Possession and non-possession share the same root, and wandering and settlement share the same root. There is no eternal state; we only enjoy a temporary state. It is often misunderstood that a state of possession for a moment is possession, and that a momentary absence is mistaken for wandering. The world changes, and you change too. Obsession and stubbornness will only hinder your change. If you know how to give up and leave at any time, the value of what you currently have and the state you are in will change significantly. Stability comes from sharing instability. - Joseph’s “just my thoughts”