Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Kenichi Omae (大前硏一) is a Japanese economist. He confidently asserted that there are only three ways to change our lives: 1. Spending time differently 2. Changing where we live 3. Making new people. Making new decisions is the most meaningless. Doing all three simultaneously is “marriage and divorce” and “changing occupation.” - Joseph’s “just my thoughts”