Joseph's "Just My Thoughts"

As every person has a platform on social media, companies aim to allow customers to engage with their products or services. Offering experiential opportunities has gained significance; however, just because customers have experiences doesn’t mean they will share them. A crucial aspect is whether that experience becomes a lasting memory. It’s important to recognize that experience and memory are distinct concepts, and one must consider how to convert an experience into a meaningful memory. Essentially, experiences become memories when customers can fully express themselves during those moments. - Joseph’s “just my thoughts”

Previously, the medium held exclusive power over the message, making its truth unquestionable.  Now, with digital technology enabling individual media creation, anyone can craft a message.  Essentially, messages have transformed into their own mediums.  When you produce a shareable message, you effectively become a medium yourself.  However, the significance of sending messages is often overlooked.  The perceived value of a message shifts dramatically when people trust the messenger’s identity.  Therefore, to manage Instagram effectively, prioritize establishing a credible identity and consistently sharing valuable content. - Joseph’s “just my thoughts”

When a prominent cultural innovator escapes monotony and creates an alleyway that embodies a fresh cultural identity, a new attraction emerges, making latecomers envious of this hideout. As the number of visitors grows through word of mouth, real estate prices in the area rise, and landlords are quick to seize this opportunity. Ironically, while the initial pioneers revive the area, gentrification follows due to increased rents that force them out. Landlords hike the prices, often unaware of what prompted the rise, leading to another phase of desolation for the neighborhood. The area gains popularity as visitors share photos on Instagram, highlighting that the surge in property values is fueled by social media rather than by the building’s owner. Ultimately, symbols overshadow actual substance. - Joseph’s “just my thoughts”

Online marketing and social media involve more than just showcasing personal content or creating a distinct identity; it’s about attracting online visitors to my side. To establish this identity, it’s crucial to clearly define who you are. Without gaining others’ understanding of your actions, beliefs, and preferences, you cannot create a meaningful personal brand. Once you express your identity and interests, the next step is to communicate effectively. Communication is vital for earning the trust and support of others. Through communication, you reveal your personality and character, which can either foster closeness or create distance. This highlights why personality and character play a crucial role in my business; they are essential for forming meaningful connections online. - Joseph’s “just my thoughts”

Texting is locking time in space. Words are a temporal language, and letters are spatial language. Words die out over time, but letters form a “logic” with sentence and word rearrangement. The nobility monopolized this letter. Texting was power. The advent of social media proves that writing is still power. Writing skills, beauty, fun, and benefits are advantageous in this power game. It is the birth of a new aristocrat. - Joseph’s “just my thoughts”

As the chef gained fame through broadcasting, restaurant profits actually fell. One would expect higher profits with increased fame; yet, the opposite occurred. The restaurant’s original profit model relied on multi-course meals, but the broadcasts focused on just one or two popular dishes. While customer numbers surged, the average price per order decreased. Additionally, costs associated with running a restaurant have risen due to the influx of patrons. The influence of social media is leading to an increasing number of celebrities; yet, their true feelings can be quite complex. Achieving fame can be surprisingly detrimental. - Joseph’s “just my thoughts”

If social media doesn't have a “Like” or “Comment” feature, there is just a post and claim… The consent of others is “intermittent variable compensation.” Without compensation, we can't sustain to do anything. It is a problem even if there is always compensation. This is because compensation is taken for granted. If so, the rewards you take for granted will not function. It is “gambling” that this “intermittent variable compensation” works well. - Joseph’s “just my thoughts”

Social media is a world of algorithms, not a window being shown by content creators. Attention is an asset and a lot of exposure to content is power in this social media. However, regardless of the creators' passion, the opportunity to expose is determined by the algorithm. It proves no one has found the secret to the algorithm's favorable selection, which is why so much YouTube content reveals the secrets. If the correct secret has been revealed, people will stop creating competitive content for it. Secrets increase efficiency, but generalizing the secrets is unavoidable. Without generalization, the market is getting smaller. There will be a threshold below which the profit under the confidentiality of the secret is valid. However, exceeding that threshold creates an inverse relationship between secrecy and profit. Until before that threshold is exceeded, the victims of scammers must be victimized unfortunately, hence don't be fooled by those who brag about their secrets w...

With social media, we assume that we see and hear what we want to see and hear. But the truth is, we see and listen to what the system shows and listens to us. Uncontrolled systems distort inefficiencies and the purpose for which they were created. So the algorithm is loaded into the system. We do not enjoy freedom. It is only considered "free" in the context of control. - Joseph’s "just my thoughts”

Facts and fake news coexist on social media. So do claims and counterclaims. In theory, the new communication tools of social media give them equal opportunities to express themselves. It's a communication environment, unlike anything humanity has ever known. A great way to make your voice heard in this environment is to state your beliefs and connect with the people who support those beliefs through social media. Social media will connect you with sympathetic people, no matter how illogical or unpersuasive your beliefs. Traditional media can't structurally accommodate this mechanism, but it's a reality. - Joseph's "just my thoughts"

Before the high level of civilization, human life was tribal. However human beings were needed for the large-scale labor force for industrialization, so people were gathering in the cities for a living. That was the detribalization. These days when we are developed by social media, people are used to selectively make a relationship with those who have similar philosophies and preferences. Rather, the new media makes the retribalization in different meanings. Therefore, now human relationships are becoming more important the interests and preferences. When choosing to make a relationship, people gather according to their preferences. Communication is narrower and more easily ostracized. - Joseph’s “just my thoughts”