Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Vaccines have allowed people to travel worldwide. Migration and population density are benefits of vaccines. When vaccines failed to curb the epidemic, the “space” ultimately addressed the epidemic. This history is why maintaining “social distance” is essential. Hunting requires one million square meters to secure a person’s livelihood, but urbanization restricts many individuals from accessing such vast spaces. On the other hand, if agriculture can address livelihood needs with just 500 square meters, and its efficiency can increase by 2,000 times, then the perspective on the epidemic reveals insights about civilization. - Joseph’s “just my thoughts”