“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Vaccines have allowed people to travel worldwide. Migration and population density are benefits of vaccines. When vaccines failed to curb the epidemic, the “space” ultimately addressed the epidemic. This history is why maintaining “social distance” is essential. Hunting requires one million square meters to secure a person’s livelihood, but urbanization restricts many individuals from accessing such vast spaces. On the other hand, if agriculture can address livelihood needs with just 500 square meters, and its efficiency can increase by 2,000 times, then the perspective on the epidemic reveals insights about civilization. - Joseph’s “just my thoughts”