Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
Vaccines have allowed people to travel worldwide. Migration and population density are benefits of vaccines. When vaccines failed to curb the epidemic, the “space” ultimately addressed the epidemic. This history is why maintaining “social distance” is essential. Hunting requires one million square meters to secure a person’s livelihood, but urbanization restricts many individuals from accessing such vast spaces. On the other hand, if agriculture can address livelihood needs with just 500 square meters, and its efficiency can increase by 2,000 times, then the perspective on the epidemic reveals insights about civilization. - Joseph’s “just my thoughts”