“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
My mother uses an old cell phone instead of a typical smartphone. My father passed away without ever owning a cell phone. Though they were my parents living in the same era as technology advanced, they struggled to learn how to use a computer. As a result, my parents felt increasingly out of touch. Existing in the same timeframe doesn’t guarantee that everyone experiences the same advancements in civilization. Although time progresses universally, its impact varies among individuals. This variance is shaped by our memories and cognitive perceptions. Thus, the saying, “You don’t miss your water till the well runs dry” remains relevant. - Joseph’s “just my thoughts”