The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
A significant part of the business involves a productivity problem, and humanity has addressed this issue through the use of tools. During the era of industrialization , machines served as the primary tools of production , but in the information age , software has largely supplanted hardware. Additionally, smartphones have made both hardware and software more accessible. These digital tools, known as apps, are easy to duplicate and distribute; however, they only become impactful in reality when the hardware, referred to as a computer, is widely distributed. Yet, the reality remains that humanity still doesn’t fully understand the tools at its disposal. As people don’t recognize the true potential of a smartphone, don’t they simply use it only as a phone book, right? - Joseph’s “just my thoughts”