Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
A significant part of the business involves a productivity problem, and humanity has addressed this issue through the use of tools. During the era of industrialization , machines served as the primary tools of production , but in the information age , software has largely supplanted hardware. Additionally, smartphones have made both hardware and software more accessible. These digital tools, known as apps, are easy to duplicate and distribute; however, they only become impactful in reality when the hardware, referred to as a computer, is widely distributed. Yet, the reality remains that humanity still doesn’t fully understand the tools at its disposal. As people don’t recognize the true potential of a smartphone, don’t they simply use it only as a phone book, right? - Joseph’s “just my thoughts”