Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
Feeling fear often can lead someone with a strong will to try to compensate for their weaknesses or prevent dangers. However, if that person is also smart, they may easily overcompensate. In worldly affairs, change and wealth arise from taking action, not merely from thought. If people experience a lot of fear and are both strong-willed and intelligent, they are more likely to become poor. This happens because they might believe they can achieve their goals through only thinking instead of taking further action. What these individuals often overlook is the value of time, which money cannot buy. - Joseph’s “just my thoughts”