“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
Most of the time, experts are individuals who make a living by simplifying complex concepts. In other words, an expert serves as a commentator or interpreter. Positions that readily clarify intricate topics often exist in fields filled with conflict or dissatisfaction, as well as those that engage in productive activities. Lawyers and politicians represent the former category, while media professionals belong to the latter. The degrees of difficulty in complexity frequently create a demand for certain jobs, which also presents a business opportunity. - Joseph’s “just my thoughts”