Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Don’t underestimate your emotions . If I leave these feelings of hate , resentment , longing, and loneliness inside me, one day they will surely take their revenge. Emotions aren’t harmful when we share them with others. Even if we can’t resolve the root cause, having a friend to share our trivial feelings with helps us endure life’s hardships . When there’s someone other than myself to whom I can devote, we can avoid the storm of emotions and overcome adversity . It’s even better if we have an equal friend to share our feelings with, someone we’re committed to. Without just this one friend, we feel sad, exhausted, and lost. The feelings I hold inside will eventually take their revenge on me. - Joseph’s “just my thoughts”