Partnership: We can’t operate alone. Transactions involve counterparties. Ultimately, business is about establishing and managing relationships with others. Without mutual benefit, trade falters and conducting business becomes difficult. When starting a business, keep a partnership in mind. The key to a partnership is “how to share,” not “how much to earn.” If the distribution isn’t rational, distortions will occur within the organization, which can harm the bottom line. Failing to distribute fairly or according to the situation increases the risk of business failure. Breaking up with a partner might seem better sometimes, but the core conflict remains; only it shifts from internal to external. To succeed in business, focus on distributing profits effectively rather than solely increasing them. Learning to distribute well is essential. - Joseph’s “just my thoughts”
Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure. - Joseph’s “just my thoughts”