‘Luxury’ has a moral original sin because it is impractical and creates a sense of incongruity between the relatively rich and the poor. Thus, it is true that ‘luxury’ also carries a negative image. However, the rich do purchase luxuries regularly, with a few practical exceptions. This is because luxury items not only incur less depreciation, but their resale value often exceeds the purchase price over time. Think of luxury handbags or jewelry. To preserve or increase wealth, you must have an eye for luxury. This doesn’t mean you should live in luxury; rather, it highlights the challenge of maintaining your accumulated wealth unless you change your habits and attitude toward acquiring assets. - Joseph’s “just my thoughts”
Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure. - Joseph’s “just my thoughts”