Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
Economic activity must accompany a counterparty. Since people couldn't live alone anyway, they exchanged whatever goods met their needs, and as a result, an "economic system" was created. The standard of exchange is called "value" and the numerical representation of it is called "price. "Value" and "price" certainly do not necessarily match, and one of the main reasons is "competition. In the end, value is exchanged for price. Values are offered at the pricing initially presented by others or at a provider's insistence that wants to earn profit at first. If only the offered price is recognized by others, the recognized price is accepted as its determined value. The price of one's wage agreed upon with another is the real price of one. All other evaluations and recognitions except the above are only self-justifications and excuses. - Joseph’s “just my thoughts”