Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
There are two kinds of knowledge in the world. The knowledge I can explain, and understand I know but cannot explain. To explain it to others, you must see the essence of that knowledge. The knowledge that others cannot understand means that the person describing it does not know its nature. So the secretary becomes wise. - Joseph’s “just my thoughts”