According to author and leadership consultant Simon Sinek, our brains don’t understand the concept of negativity. For example, giving a negative command to yourself, “Don’t think of elephants!” doesn’t mean you don’t think about elephants; instead, it emphasizes thinking about elephants. It means that “do this!” rather than a negative command of “don’t do it!” leads to a behavior-oriented change in humans. If you use negative expressions when asking or begging someone, you are likely to be rejected or fail. “Eat at the table!” is more likely to result in cleaning the house than “Don’t eat on the sofa!” - Joseph’s “just my thoughts”
There are two kinds of knowledge in the world. The knowledge I can explain, and understand I know but cannot explain. To explain it to others, you must see the essence of that knowledge. The knowledge that others cannot understand means that the person describing it does not know its nature. So the secretary becomes wise. - Joseph’s “just my thoughts”