Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
On the highway, I saw a warning saying “Half of the death accidents were not wearing seat belts”. This means, “Even if you wear a seat belt, half die.” “Safety” is emphasized by saying “50% reduction in mortality when wearing seat belts”. In the former, 'probability' was noted, and in the latter, the effect of 'reduction' was emphasized. - Joseph’s “just my thoughts”