Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Identifying my existence prompts the question: how can I prove it? We can define existence in biological terms, but first, we must approach it philosophically. This is achieved through the concept of a “statement.” The expressions “I am OO” or “you are OO” serve as philosophical assertions rather than scientific proof. If we dismiss the significance and authority of these statements, we encounter numerous problems and discomfort, as they lead me to doubt everyone I encounter. Statements are the fundamental components of a narrative. They delineate existence, with definitions articulated through sentences that create the story’s context. This entire framework is referred to as a “narrative.” - Joseph’s “just my thoughts”