The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
When you bleed, the blood comes into contact with the air, it changes from a liquid to a jelly, and then from a jelly to a solid scab. This inherent property of a substance is called its "physical property". If the properties of blood do not change from liquid to jelly and then to solid, people will die from excessive bleeding to death. Thus, physical properties are quite important to our life phenomena. The properties are almost everything in the business of food and chemical products. We can do our business although without an understanding of the properties. But if we cannot understand, or do overlook them, even a coffee shop can't expect to win the competition. So start by understanding the properties. - Joseph’s “just my thoughts”