Some people hear that their business success rate is only 10%, so they try to avoid being part of the 90% who fail and put a lot of effort into becoming part of the 10% who succeed. In contrast, others allocate just 10% of their total effort to each of their 10 businesses, hoping that one will succeed. Since only one in ten founders succeeds, the latter approach is better because success in this world is a matter of probability. - Joseph’s “just my thoughts”
One of the easiest businesses in the world is the sale of fear. Fear is closely tied to how we survive, but safety is an emotion that comes after survival. Therefore, avoiding fear is prioritized over staying safe. Hence, many entrepreneurs are easily tempted to fear-market "OOO FREE". In other words, "OOO FREE" means "maybe someone else has it" instead of "I don't have it," and the conclusion is that this conduct sows fear in the public. - Joseph’s “just my thoughts”