The value must exist when both universality and scarcity coexist. Universality is a property that anyone can recognize, whereas scarcity refers to limited possession. In other words, recognition should be universal so everyone can understand it, but the rights to possess or use the object should be restricted. The universality of perception has been influenced by viral promotion, such as word of mouth and media messages, and now digital networking is taking over. Limiting physical possession and use causes scarcity. Before the digital age, this was protected by spatial limitations; however, with the widespread adoption of digital networking, encryption technology now enforces these limits. The restriction of possession and use means that a master sets the physical boundaries of the scarce object. All businesses must satisfy these two contradictions simultaneously to achieve economic benefits. - Joseph’s “just my thoughts”
One of the easiest businesses in the world is the sale of fear. Fear is closely tied to how we survive, but safety is an emotion that comes after survival. Therefore, avoiding fear is prioritized over staying safe. Hence, many entrepreneurs are easily tempted to fear-market "OOO FREE". In other words, "OOO FREE" means "maybe someone else has it" instead of "I don't have it," and the conclusion is that this conduct sows fear in the public. - Joseph’s “just my thoughts”