Humans can explain why they consciously act, but it’s hard to clarify their unconscious actions. When we can’t explain our unconscious behaviors, we often feel a sense of fear. We perform many actions unconsciously without realizing it, but if we can’t explain why, our brains invent their own stories. Humans are naturally drawn to and affected by stories. Fear arises when we’re in a situation that can’t be explained by our stories. - Joseph’s “just my thoughts”
One of the easiest businesses in the world is the sale of fear. Fear is closely tied to how we survive, but safety is an emotion that comes after survival. Therefore, avoiding fear is prioritized over staying safe. Hence, many entrepreneurs are easily tempted to fear-market "OOO FREE". In other words, "OOO FREE" means "maybe someone else has it" instead of "I don't have it," and the conclusion is that this conduct sows fear in the public. - Joseph’s “just my thoughts”