‘Luxury’ has a moral original sin because it is impractical and creates a sense of incongruity between the relatively rich and the poor. Thus, it is true that ‘luxury’ also carries a negative image. However, the rich do purchase luxuries regularly, with a few practical exceptions. This is because luxury items not only incur less depreciation, but their resale value often exceeds the purchase price over time. Think of luxury handbags or jewelry. To preserve or increase wealth, you must have an eye for luxury. This doesn’t mean you should live in luxury; rather, it highlights the challenge of maintaining your accumulated wealth unless you change your habits and attitude toward acquiring assets. - Joseph’s “just my thoughts”
One of the easiest businesses in the world is the sale of fear. Fear is closely tied to how we survive, but safety is an emotion that comes after survival. Therefore, avoiding fear is prioritized over staying safe. Hence, many entrepreneurs are easily tempted to fear-market "OOO FREE". In other words, "OOO FREE" means "maybe someone else has it" instead of "I don't have it," and the conclusion is that this conduct sows fear in the public. - Joseph’s “just my thoughts”