For entrepreneurs, making money is the most crucial aspect, but as the business grows, the nature of the money itself and accounting principles often determine its survival. Numbers represent money, but there is an invisible attribute accompanying it. Even with the same one million dollars, one million dollars in capital and one million dollars in debt represent fundamentally different attributes of money. Money has an invisible label attached to it, and understanding this can enable you to grow your business even further. - Joseph’s “just my thoughts”
One of the easiest businesses in the world is the sale of fear. Fear is closely tied to how we survive, but safety is an emotion that comes after survival. Therefore, avoiding fear is prioritized over staying safe. Hence, many entrepreneurs are easily tempted to fear-market "OOO FREE". In other words, "OOO FREE" means "maybe someone else has it" instead of "I don't have it," and the conclusion is that this conduct sows fear in the public. - Joseph’s “just my thoughts”