Luxury goods are valuable not only because they are well-made but also because they are scarce. The proof lies in the abundance of counterfeit luxury goods. Controlling production and supply is one of the things luxury goods brands excel at. Initially, quality and reputation create luxury goods; however, the fact that the value of these goods does not diminish but continues to rise is due to the maintenance of scarcity. While customers determine the fate of the product, producers and suppliers also influence the fate of the customer. They achieve this through their offerings. - Joseph’s “just my thoughts”
Let’s say you have two options. If you press the blue button , you will receive 1 million USD, and if you press the red button , you will receive 10 million USD, but the probability of winning is 50%. Which button would you press? If pressing the blue button is business, pressing the red button is gambling. In other words, depending on your attitude toward the relationship between risk and reward , we can determine whether we are suitable as managers. But if you press the red button with a 50% chance of winning and you don’t win, and you have to pay a fine of 1 million USD, would you still press the red button? The relationship between risk and reward influences people’s behavior. Business is about creating a structure that is advantageous to me, and building a system in which the structure continues to benefit me is called management. - Joseph’s “just my thoughts”