The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
Before the high level of civilization, human life was tribal. However human beings were needed for the large-scale labor force for industrialization, so people were gathering in the cities for a living. That was the detribalization. These days when we are developed by social media, people are used to selectively make a relationship with those who have similar philosophies and preferences. Rather, the new media makes the retribalization in different meanings. Therefore, now human relationships are becoming more important the interests and preferences. When choosing to make a relationship, people gather according to their preferences. Communication is narrower and more easily ostracized. - Joseph’s “just my thoughts”