If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”
In the 18th century, when the sun went down, people slept except for the rich man who could afford a candle. Humans lived in harmony with the natural rhythm. When machines created an industrial society and replaced human labor, people did not reduce their work but instead operated according to the machine’s working cycle. Charlie Chaplin criticized this phenomenon in his movie “Modern Times,” highlighting how mechanization forces humans to work with unprecedented intensity. Now, humans are concerned that artificial intelligence and robotic automation will diminish labor and lead to unemployment. What a contradiction! Rest is not an automatic benefit; it is a holy declaration of war that I must strive to achieve, not to disturb my rest on purpose. - Joseph’s “just my thoughts”