Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
In the Bible, David was a shepherd when he ousted the beast with pebbles and a sling, but when he threw stones at the enemy with the same pebbles and sling, he became the king’s son-in-law. The ability and tools are the same, but his life changed completely when the objects and situations of using them changed. The way to escape the crisis depends on the abilities and the ability to grasp the object and situation to which it is applied rather than the replacement or improvement of the skills and tools. Of course, luck is also important. Because luck also creates a situation. - Joseph’s “just my thoughts”