The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
I believe that humans’ key activities are discovery and imagination. Humans grow through thought, which involves gathering information from the exploration of nature and society and organizing it meaningfully. Progress occurs when we connect with and apply this information beyond its immediate relevance, and this process of connection is termed imagination. Discovery serves as the foundational material for imagination, while imagination generates new outcomes through application, leading to development. - Joseph’s “just my thoughts”