Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
I believe that humans’ key activities are discovery and imagination. Humans grow through thought, which involves gathering information from the exploration of nature and society and organizing it meaningfully. Progress occurs when we connect with and apply this information beyond its immediate relevance, and this process of connection is termed imagination. Discovery serves as the foundational material for imagination, while imagination generates new outcomes through application, leading to development. - Joseph’s “just my thoughts”