Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
The world is structured so that when individuals can’t fulfill their needs alone, they each contribute their strengths. In essence, professionalism stems from choice, focus, and persistence. Highly talented individuals often face numerous internal barriers while striving to develop these qualities. This is the curse of talent, caused by the wide variety of available choices. When one engages in diverse activities and achieves success, rejection takes precedence over choice. Varied talents serve as the primary fuel for conflict. - Joseph’s “just my thoughts”