Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
The world is structured so that when individuals can’t fulfill their needs alone, they each contribute their strengths. In essence, professionalism stems from choice, focus, and persistence. Highly talented individuals often face numerous internal barriers while striving to develop these qualities. This is the curse of talent, caused by the wide variety of available choices. When one engages in diverse activities and achieves success, rejection takes precedence over choice. Varied talents serve as the primary fuel for conflict. - Joseph’s “just my thoughts”