The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my though...
You probably suspect that your decisions are reasonably based on your judgment. However, human decisions are made according to the rules and structures at that time. By changing the decision structure and regulations, humans make different decisions under the same conditions. If you make a mistake, you don't have to regret or blame yourself for making the wrong decision. But, if you fail to judge the regulations and structure of the decision, then you must reflect on the mistake. This is to prevent repeated mistakes. - Joseph’s “just my thoughts”