Warby Parker, an eyewear brand renowned for its direct-to-consumer (D2C) business model, and Allbirds, an eco-friendly shoe brand that went public on NASDAQ in 2021, exemplify innovation in connecting manufacturers directly with consumers without intermediaries. This model promotes a positive image by endorsing an eco-friendly business approach. However, the disclosure of the companies’ financial statements revealed that both had accumulated losses greater than anticipated. While it would have been ideal for manufacturers to supply products directly to consumers, the burden of inventory increased along with rising administrative and marketing costs. Distributors in the middle shared profits, but they also shouldered the financial burden. Choosing eco-friendly options often incurs higher costs due to the search for alternatives, which can lead to accumulating losses. Pollution negatively impacts both consumers and suppliers, and business deficits further inflict additional damage that c...
You probably suspect that your decisions are reasonably based on your judgment. However, human decisions are made according to the rules and structures at that time. By changing the decision structure and regulations, humans make different decisions under the same conditions. If you make a mistake, you don't have to regret or blame yourself for making the wrong decision. But, if you fail to judge the regulations and structure of the decision, then you must reflect on the mistake. This is to prevent repeated mistakes. - Joseph’s “just my thoughts”