“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
We realize something while writing: we do not compose because we know. As we write down our problems, we instinctively understand what we know, what we don’t know, and what the main point is, which allows us to clarify precisely what it entails. Don’t just think; think as you write. - Joseph’s “just my thoughts”