Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
We realize something while writing: we do not compose because we know. As we write down our problems, we instinctively understand what we know, what we don’t know, and what the main point is, which allows us to clarify precisely what it entails. Don’t just think; think as you write. - Joseph’s “just my thoughts”